Email Marketing | Look-up
E-mail has been there from somewhat around 40 years, but it's still far from reaching its full potential.
A brand's one of the most important marketing tools nowadays is undoubtedly email marketing. No matter if you're small or big, you can take advantage of email's reach if you're prepared to put in the effort. Of the 4.33 billion individuals with internet access in 2019, 3.93 billion of them send and receive email. Radicati predicts that the number of email users will reach 4.25 billion by 2022 and that each user will have an average of 1.86 email accounts by that time. It's estimated that there will be 8 billion people on the planet by 2050.
Even better, email marketing services provide customers with a greater sense of control over the relationships they carefully cultivate with their subscribers and clients.
For example, a company that is too reliant on paid social advertising on Facebook, Instagram, and Twitter might have its client base wiped out if the platform says so. A company that has extensively invested in content and SEO may likewise see its traffic wiped out by a single Google algorithm change. While Facebook and Google have centralised control over their platforms, email does not. Outside of any email service provider delivery fees, you may reach your audience for free by using your subscribers.
84% of consumers think that being treated like a human being, and not simply another number, is crucial to winning their business, according to Salesforce research. Personalization helps businesses enhance their whole marketing programme, according to 84% of marketers surveyed.
With the aid of modern email service provider systems, companies can build these humanising ties with their subscribers. Best of all is that companies can recreate and test the experience for every new client or subscription because these platforms are automated.
Personalization is more than just a "Dear [Fname]" tag in an email. To personalise, you must have a deep understanding of your consumers, including buyer personas, and create several customer journeys. As a first step, ask yourself the following questions:
- When they initially subscribe, what should they see?
- What should the next email look like? What service or product is most likely to respond best to?
- Is there a way to keep the discussion going without overwhelming them with advertising materials and discount codes?
- How can we ensure each customer goes through their journey seamlessly while also building an affinity for our brand?
Newsletter: A series of emails sent at regular intervals, generally on a single topic of interest.
Promotional:
It is an email or a series of emails sent with the express purpose of converting readers into paying clients.
Announcements: For sharing corporate news such as new goods or services or general occurrences in the organisation. These are a quick and easy method to get the news out to your subscribers. As a result, your brand will remain in the minds of your consumers for a longer period.
Drip Campaigns: A sequence of automated emails is delivered to people who perform a certain activity. You might send a drip campaign to someone who registers up for your online course, for example. Or, you might send a drip campaign to customers who add an item to their online shopping basket without purchasing it, commonly known as abandoned cart emails.
Businesses who experience the impact of email marketing first-hand see their marketing strategies transform. These individuals then begin to see everything else they do in terms of digital marketing as tentacles that pull in additional people to sign up for their email lists. Many marketing strategies are used once the target audience has registered to their email list to keep them interested, engaged and loyal.
Customers and subscribers are more likely to opt-in to contact via email since it is less invasive than other communication methods. Reports show that email is 40 times more successful than Twitter or Facebook in acquiring new clients, according to McKinsey.
As a direct response marketing tool, email is extremely successful, as all of your email subscribers should already be familiar with your brand and understand your value offer. As a result of segmentation, you'll be able to deliver highly targeted messages that are sure to convert.
As an email marketing agency who has actionable visibility into other concurrent marketing tactics and can help brands enhance their email strategy for the long term.— Ready to roll out your email marketing campaigns...
