Paid Social - let's get started
If a brand wants to break through in today's world, paid social is practically a necessity and can be a make or break factor.
The equation for great paid social advertising is simple: achieve a substantial return on your advertising spend while putting your brand in front of interested potential and current consumers.
Wall Street Journal published a report of VC firm Social Capital in which they noted that "Startups backed by venture capital in all sectors now spend 40 cents of every dollar raised on advertising on Google, Facebook and Amazon.”
As the name implies, paid social involves using sponsored content or advertising to bring your page and advertisements in front of potential customers.
Not simply a few fragile one-time consumers, the greatest paid social campaigns are built for long-term success.
Even if you invest a dollar at the beginning of your digital marketing efforts, it should pay off for the rest of the life of your firm. Spending on advertising shouldn't be restricted to merely acquiring new customers in the beginning.
In order, to run a successful marketing campaign, successful businesses have recognised that the data is their lifeline.
They base their marketing decisions on KPIs such as Cost Per Acquisition, Cost Per Click, and Return on Ad Spend, but there's a lot more going on behind the scenes.
Let's take an example of a small string of code called Pixel that inserted on your site but it has an huge impact on your business. It captures a tonne of information about your site's visitors - valuable information that will help you optimise your advertising, develop targeted audiences for future campaigns, and remarket to those who have made some type of action on your site.
You may look at digital marketing and paid social like a machine where you are putting $1 and receive back more (preferably more than $1). Like finding the right product-market fit for a new product, but with a psychological motivation for the audience to take that first action.
Let's build a scenario in which your Facebook Pixel gathered the information of 10K visitors as a result of your initial campaign. Let's name this group, Group 1. Out of those, 1000 visitors added a product to their shopping cart named as Group 2. And 500 of them made a purchase - this is the Group 3.
With the help of these three groups, we have made valuable audiences that you can now use, plan and execute in future campaigns with greater efficiency and effectiveness. A wide range of data was captured by your pixel regarding Group 1 & 2, allowing you to determine whether or not people who viewed your ad were interested enough to click on to your site or interested enough to buy something.
The Pixel allows us to immediately remarket to Groups 1 and 2 and evaluate how many times the members of each group need to see an ad before they make a purchase. Group 3, which includes our customers, is perhaps the most important. Facebook Pixel data may be used to generate bespoke audiences that match the characteristics of those 500 customers. We may send out Facebook ads to thousands or perhaps millions of people who share your consumers' buying habits.
As a result, you'll spend less money on your next campaign by not showing your advertisements to those who won't buy your items (and probably won't) and instead focusing on attracting the most buying-ready interested eyes to your website. This has several advantages for us:
- Allow us to try customised & personalised creatives for each group set.
- Possible to persuade potential customers to become customers.
- Gives us opportunity to build a stronger relation who end up buying.
- Those who didn't opt, we can aware them about brand differently.
When it comes to paid social, the importance of adopting a holistic marketing strategy cannot be overstated. We do not stick to optimising conversion rates only, we go far beyond Facebook advertisement. Before working with us, many of our customers were wasting their marketing money on useless, toxic campaigns that produced nothing more than the occasional sale. Analyze everything from the point of view of a potential consumer and think of methods to improve the user experience while simultaneously driving more and more conversions. To enhance the entire checkout process, for example, we leverage data from our tens of thousands of campaigns. This is how & what we call a whooshing brand. You need to get rid of all the bad stuff before you can use the good stuff.
There's a lot more to paid social than understanding how to use Facebook Ad Manager. As a result, it doesn't take a rocket scientist to figure out how to use Facebook's Ad Manager. If you want to succeed in a fast-paced, dynamic workplace that will only grow more competitive, you'll need some marketing expertise. CPCs and CPAs rise every year as hundreds of new businesses and advertising agencies enter the digital market. Building a company is not an easy job to do, we heard the cracking of nuts and that's why we treat each client's business as if it were our own. That sense of aimless campaigns that don't generate clicks, needless spending, and low conversion rates upset us just as much (if not more) than it does you, and we're here to help!
We're passionate about digital marketing and our ambition is to transform every $1 into $4, or into $10, or much more. From spending hundereds of collective hours to burn millions in media buying we come to the point where we can guide you with the best of our advice & solutions. Please contact us if you're ready to commit to scaleable long-term growth.
